Handog Sa Pamilyang Pilipino
The Handog sa Pamilyang Pilipino (or the FAMILY & CONSUMERS CHOICE AWARDS) is a Grand Tribute conferred by the IDEAL PARENTS & FAMILY FOUNDATION (IPFF) jointly with the NATIONAL CONSUMER AFFAIRS FOUNDATION (NCAF) on “Outstanding Consumer Products, Services, Companies and Manufacturers beneficial to Filipino families” as well as on OUTSTANDING FILIPINO FAMILIES & PARENTS in commemoration of the Annual FAMILY & PARENTS WEEK CELEBRATION every last week of September by virtue of Presidential Proclamation No. 60 signed by former President Fidel V. Ramos.
Co-sponsor is the NATIONAL CONSUMER AFFAIRS FOUNDATION (NCAF), founded in 1982, which is acknowledged as the country’s pioneer consumers group conferring recognition to Outstanding Consumer Products & Companies organized with the noble mission of attending to the welfare of the Filipino consumers.
Handog sa Pamilyang Pilipino was initiated by the IDEAL PARENTS & FAMILY FOUNDATION (IPFF) jointly with the NATIONAL CONSUMER AFFAIRS FOUNDATION (NCAF) headed by civic leader-journalist JONATHAN N. NAVEA and educator Dean AMELIA S. MAPAGU in 1992. The event was founded by the same group headed by Navea who initiated and popularized Mother’s Day, Father’s Day, Father’s Day, Consumers Welfare Month Celebration and other family and consumer-related event since 1980.
Media Power, Inc., the private corporate assistance group of NCAF, was eventually founded in 1987, to provide marketing assistance to business entities, such as webs design, printing of photographic, advertising, franchise development and public relations, the business proceeds of which serve as fund-raising venture to support the IPFF / NCAF Youth Scholarship & Livelihood Program.
MISSION & OBJECTIVES
The IDEAL PARENTS & FAMILY FOUNDATION (IPFF) is a private non-government civic organization (NGO) registered with the Securities & Exchange Commission (SEC)aimed at promoting ideal family living and exemplary parenthood nationwide.
The FAMILY & CONSUMERS CHOICE AWARD is aimed at motivating consumer products and companies to maintain their exemplary corporate and product features beneficial to Filipino families. Outstanding Families and Parents are honored thru the prestigious “Huwarang Pamilya Award” and “Ideal Parents Award.”
AWARDS CRITERIA & SCREENING PROCEDURES
The FAMILY & CONSUMERS CHOICE AWARD is conferred on “Outstanding Consumer Products, Manufacturers and Companies which have been serving the general well-being of the Filipino families and consumers” adjudged on the following criteria: (1) Product Features or Service – 30%; (2) Contribution to the well-being of Filipino families and consumers – 25%; (3) Public Opinion and Survey – 25%; (4) Pricing– 20%. The awards percentages have a total of 100%.
Open public nomination followed by random consumer survey and research, as well as opinion polls are conducted to determine the awardees, the results of which serve as the vital bases of the final selection of awardees.
The proceeds of the project will benefit the IPFF / NCAF Youth Scholarship & the construction of the NCAF Youth Learning & Livelihood Center and other civic-related projects, secretariat maintenance and related consumer services, such as the NCAF continuing market surveys and research.
Sponsorships and donations are earmarked to finance the preparation and promotion of the event, such as the printing of the HANDOG SA PAMILYANG PILIPINO Yearbook, delayed TV Special and printing of newspaper supplements.
The late Justice REGINA O.BENITEZ (Chairman Emeritus)/ Sen. ROBERT Z. BARBERS (Honorary Officer) / Dean AMELIA S. MAPAGU / Rev. Dr. SONIA Y. LIM / JONATHAN N. NAVEA (Project Chairman) / Gov. LEONIDA B. ORTIZ / Director VER A. AGUILAR / JERRY DY- GO/ Ambassador ROMULO A. ESPALDON / PRINCESS ZORAIDA ALONTO / Gov. TERESITA S. LAZARO / CELIA A. UMALI / LEONILA A. GARCIA / Director VER AGUILAR / RAMON L. ROMUALDO / PROF. EDITHA M. BUENAVENTURA